Within an industry that is synonymous with seasonal change, how do you keep on top of engaging new and existing customers?
Whether you have a new idea, product, service, or season, the fashion industry is constantly changing and inputting new into everything we do. To turn our ideas into realities we have to launch them.
So what is it that you have to do to develop a comprehensive launch strategy that gives you the best chance of success?
For advice on best practices talk to industry professionals who are hosting some great discussions for young start-ups.
Tomorrow night in London there is the “Fashion Mingle & Networking in Islington” event with fashion industry insiders meeting up at the club Islington Metal Works on 7 Torrens Street, EC1V 1NQ.
10:00 PM to 3:00 AM Friday, November 14, 2014
This is a great opportunity for designers who want to have their pieces showcased at events or put into production, anyone interested in pursuing opportunities in London Fashion and also just to have a fun time meeting the rest of the MeetUp group
Tickets are £12.50 at the moment but they have a 40% discount running now.
You can get a pass from HERE
Meanwhile this coming Thursday 20th of November a group of professionals including fashion start-ups and entrepreneurs in London will meet for a night of networking and discussions on business start-ups making an opportunity for young designers to meet and talk with contemporaries who can advise you on your own business plan and discuss best practices in finances, management and more.
The event takes place from 6:00 PM to 9:00 PM at The Counting House 50 Cornhill, London , EC3V 3PD
For more info visit their Fashion Start-Up and Entrepreneurs Meet-up page.
Manchester’s Fashion Network is holding a fashion business event this coming Wednesday 26th November from 6:30pm to 8:30pm at the Hello Hub in the HQ Building, 2 Atherton Street, Manchester M3 3GS.
The event will be attended by a panel of experienced professionals who will discuss personal case studies and share their strategies, tactics and tips and give business owners, marketing professionals and product designers an insight into tried and tested techniques and practical strategies.
The following areas will be covered in the discussions:
• Concepts and processes of a product launch
• Setting up your systems and planning for success
• Testing viability of product and campaigns
• Understanding your customer and their needs
• Targeting new customers and markets
• How to maintain momentum
• Obstacles to be aware of
• First hand experiences and practical advice
Decoded Fashion are hosting a Global Summit on Wearables and Retail Innovation starting next Tuesday, November 18 to 19 where they will explore some of the technologies changing retail today and how fashion will be impacted tomorrow.
The event takes place at Metropolitan West, 639 W. 46th Street, New York and will be attended by some of the world’s top fashion and retail decision makers, technology thinkers, entrepreneurs, innovators, and influencers such as Simon Collins, Dean Of Parsons The New School For Design, The designer Francis Bitonti of Francis Bitonti Studios, Dirk Standen -Editor-In-Chief of Style.com.
At the event you will also have the chance to meet with the speakers and mentors and book one-on-one meetings with various executives from across the Fashion & Retail industry. Each mentor will offer 10-minute sessions and provide candid feedback and advice to help move startups forward. These meetings should not be sales pitch sessions, but an opportunity to explore your messaging, value prop and even pricing with those who truly understand your target market. Book now.
The event will also launch “Beautiful Function”, a competition looking for the most consumer-friendly and beautified wearable device launched in 2014. Each finalist was chosen because of its striking design and functionality. The wearables were launched this year by startups catering to the U.S. market, and all devices are ready to market today and available for pre-order. The winning team will be featured on Style.com.
For more information on this stellar event visit the DECODED website
The DG EXPO in San Francisco features a two day Textile & Trimmings exhibit for Designers, Small Manufacturers producing Apparel, Accessories, Homefurnishings, other Sewn Products, Private Label Retailers, Fabric Stores, Event/Party Planners. Exhibitors are Wholesale Suppliers including Mills, Converters, Importers, and Distributors who have low minimums, and many have in-stock fabric and trims. The DG EXPO will also be hosting a serious of seminars focused on Business Growth & Profitability and Industry information that will be essential to new brands and designers who are starting out.
The Seminar Schedule is as follows:
SATURDAY November 22
10:00 – 11:30AM Saturday / Seminar 01 – 9 Things You Need to Know Starting a Fashion Business / Jane Hamill
11:45 – 12:30PM Saturday / Seminar 02 – Marketing Your Brand: What You Need to Know / Jane Hamill
1:00 – 1:45PM Saturday / Seminar 03 – How to Calculate Costs & Price Your Products / Liza Deyrmenjian
2:00 – 2:45PM Saturday / Seminar 04 – Sourcing: from Fabrics to Factories / Liza Deyrmenjian
3:00 – 3:45PM Saturday / Seminar 05 – 7 Questions to Ask Yourself before You Work with an Attorney / Kathryn Bond
4:00PM – 4:45PM Saturday / Seminar 06 – How to Get Your Products Made in the USA / Anna Livermore
5:00PM – 6PM Saturday / Seminar 07 – How to Sell More On Line / Jane Hamill
SUNDAY November 23
9:30 – 10:15AM Sunday / Seminar 08 – The Language of Textiles / Gail Baugh
Visit the Resource Center 10AM – 6:30PM, Arrive early and pick up your Show Guide before the exhibit halls open!
10:30 – 11:15AM Sunday / Seminar 09 – The 50 Minute Marketing Plan / Jane Hamill
12:45 – 1:30PM Sunday / Seminar 10 – The World of Dyeing & Printing / Gail Baugh
2:30 – 3:15 Sunday / Seminnar 11 – Sourcing: from Fabrics to Fibers / Liza Deyrmenjian
4:00 – 4:45PM Sunday / Seminar 12 – Costing for Profit / Frances Harder
6:45 – 7:15PM Sunday / Seminar 13 – Designing & Branding to Sell / Frances Harder
MONDAY November 24
8:30 – 9:15AM Monday / Seminar 14 – The Language of Textiles / Gail Baugh
10:00 – 11:00AM Monday / Seminar 15 – How to Calculate Costs & Price Your Products / Liza Deyrmenjian
12:00 –12:45PM Monday / Seminar 16 – The World of Dyeing & Printing / Gail Baugh
2:00- 2:45PM Monday / Seminar 17 – Funding Fundamentals / Frances Harder
3:30 – 4:15PM Monday / Seminar 18 – Sourcing: from Fabrics to Factories / Liza Deyrmenjian
6:00 – 7:00PM / Monday / Seminar 19 – Sourcing in the USA – Discussion Group / Frances Harder, Moderator
Handling your own fashion law affairs can be overwhelming, confusing, and time consuming. There is a lot to know: Corporations. Intellectual Property. Securities Law. Import/Export. Production Contracts. Licensing. Employment Law. Labeling Regulations. Marketing. Social Media. Fashion Law Studio’s Launch The Brand Series online seminar series aims to provide a 6-step legal blue print for the small fashion brand owner or emerging fashion designer thinking of launching a brand, developing a line or opening a fashion business. Their online series will explore the 6 critical legal steps to undertake when launching a brand. Using New York or California as the HQ for a new fashion e-commerce store, the 6 online seminars will discuss:
Seminar 1. Your Legal Intake.
The 7 questions you must ask yourself prior to hiring an attorney that will help you understand your legal needs and prepare you to work with an attorney.
Seminar 2. Entity Selection & Formation.
The differences between the main corporate forms of doing business: sole proprietorships, limited liability companies, partnerships and corporations.
Seminar 3. Brand IP Basics.
Why you should trademark your brand name and logo, IP protections afforded by copyright, trademark and patent law, and resources available to do this cost effectively.
Seminar 4. State Licensing, EIN #s, Bank Accounts.
Overview of state licensing requirements and related administration.
Seminar 5. Taxes.
Explanation of applicable sales tax (registration, collection & filing state returns), employer status and payroll & employee taxes.
Seminar 6. Best Bookkeeping Practices.
Primer on retail/manufacturing bookkeeping with Donna Zanger, CEO, DBooks Bookkeeping Services, www.dbooksny.com.
To register visit The Fashion Law website