H&M's 8 finalists - clockwise from top left :  Andreas Eklöf,  Andrea Jiapei Li, Graham Fan, James Kelly, Ximon Lee, Magdalena Brozda, Leonard Kocic, Fiona O’Neill

H&M’s 8 finalists – clockwise from top left : Andreas Eklöf, Andrea Jiapei Li, Graham Fan, James Kelly, Ximon Lee, Magdalena Brozda, Leonard Kocic, Fiona O’Neill

H&M has announced the 8 finalists for its young designers’ support initiative H&M Design Award 2015

The chosen finalists are graduates from some of the world’s leading fashion schools and will present their collections to a jury of international fashion experts, and Lily Allen, at the competition’s finals on January 27, 2015 during Fashion Week Stockholm which runs from January 26th – 28th.

The contest is also offering a secondary award; The People’s Choice Award where the public can vote for their favourite designer.
A move that not only gives the designers a chance to prove their own publicity capabilities but also gives the brand an insight into what the public prefers for effective and efficient market research.

Fiona O’Neill from Dublin studied on the BA course at Central Saint Martins. Her collection was inspired by women painting pictures of other women. She developed her silhouettes from playing with large drawings on the stand, using technical fabrics bonded onto crepe as well as canvas to create what she calls “a strange and sombre collection”. A truly unique collection.

The collection of Central Saint Martins graduate, Fiona O'Neill

The collection of Central Saint Martins graduate, Fiona O’Neill



Magdalena Brozda, an MA graduate from the Geneva University of Art and Design, created her collection based on positive and celebratory ideas of death and chose leather, paper and organza for her materials.

Magdalena Brozda's collection

Magdalena Brozda’s collection



Andreas Eklöf is an MA graduate of the Swedish School of Textile in Borås, Sweden. In his collection he used “free-hand” taping to design the lines of his outdoors wear. Andreas won this year’s Designers Nest competition for Nordic design graduates during Copenhagen Fashion Week.

Andreas Eklöf's collection

Andreas Eklöf’s collection



Graham Fan is a graduate from the MA Fashion Design at Central Saint Martins, he used hand-woven techniques to create the semi-structured yet flexible textures, weaving together materials such as mohair, recycled PVC strips, leather cords and wicker.

Graham Fan's Collection

Graham Fan’s Collection



Andrea Jiapei Li studied on the MFA program at Parsons in New York. For her collection, she started with design elements or fabrics that she did not initially enjoy and created a personal challenge to tranform them into something that pleased her.

Andrea Jiapei Li's collection

Andrea Jiapei Li’s collection



James Kelly graduated from the MA womenswear course at the Royal College of Art in London. His inspiration was photographic imagery of garments caught in a storm, with a blur of garments that are constructed as if billowing and trailing in the wind. James was also inspired by the photographers Stephän Wurth, Mark Morrisoe and David Armstrong.

James Kelly's collection

James Kelly’s collection



Leonard Kocic studied Fashion at Beckmans College of Design and is currently doing a internship with Viktor & Rolf at their design studio in Amsterdam. His collection, “Reminiscencija”, is a personal work based on memories of his mother.

Leonard Kocic's collection

Leonard Kocic’s collection



Ximon Lee studied menswear at Parsons. His collection of layered fabrics and exaggerated shapes was inspired by the documentary “Children of Leningradsky”.

Ximon Lee's collection

Ximon Lee’s collection



Commenting on the new finalists, Ann-Sofie Johansson, H&M’s head of design for New Development, states, “As a design-driven company, it is an honour for H&M to be able to support fashion’s future talents. The level of creativity, passion and technical skills we’ve seen for this year’s H&M Design Award is exceptional.”

The winning designer will be awarded a cash prize of €50,000 plus the chance to show their graduation collection at Fashion Week Stockholm.

The members of the jury include fashion director of British Vogue, Lucinda Chambers, Justin O’Shea(buying director for, Ann-Sofie Johansson (head of design, New Development, H&M) and Margareta van den Bosch (creative advisor, H&M) and design director of Marc by Marc Jacobs, Luella Bartley.

Now reaching its fourth year, the annual H&M Design Award supports and encourages fashion graduates at a crucial point in their careers; Graduating Fashion.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is known for it’s affordable yet contemporary fast fashion. The company has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The label’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.
Head over to their website to find out more and vote for your favourite emerging designer.
Support emerging designers and help create the future of Fashion.

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