Francesca Amfitheatrof has been announced the new design director of Tiffany, the largest luxury jewellery retailer in the United States.
Tiffany holds legendary status in style and design and with the news of a new design director at the company, Michael J. Kowalski, chairman and CEO is confident that there is an exciting opportunity to interpret Tiffany in a new way for the modern, global consumer.
Francesca Amfitheatrof has a background in both design and the silversmith craft process. She has an impressive design portfolio which includes developing pieces for Chanel, Fendi and Marni as well as other well-known and high-end brands. Not only has Amfitheatrof worked in a design capacity, but her impressive CV also includes periods of working as an art consultant, curator and advisor for major collections and private individuals. Some of which have been conducted at MoMA in New York and Collette in Paris.
A graduate of the Royal College of Art, Central Saint Martins and Chelsea art School, it’s no wonder then that Ms Amfitheatrof is making plans to start a new competition with the Royal College of Art and Central Saint Martins in London and two design colleges in the United States, offering for the first time, internships at Tiffany, so that the winners can be hired for work experience in the legendary jewellery studio for two months.
Amfitheatrof praises the school system stating ‘it gives back so much’, and she wants to remain very much involved with the education to profession process. She also plans to redesign the studio so that it is more communal, and wants to eliminate computers as much as possible.
Reported by Liv Monaghan