The European Fashion Award FASH 2015 is open for entries from students and recent graduates of Fashion Design.
The award is provided by SDBI, a public foundation founded in Munich and now relocated to Berlin, officially named “Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche” ( German Fashion Industry Foundation to Foster a New Generation of Fashion Designers), and has a strong network of partnerships with schools, trade fairs, media, commerce and companies and significant fashion companies like Adidas, Akris, Craft, Esprit, John Galliano, Girbaud, Quiksilver, Puma, Schumacher, Strenesse, Ross Lovegrove, Vivienne Westwood, Antonio Marras and Bernhard Willhelm, where some of the previous winners already hold positions as head or senior designers.
The FASH award, which is now in it’s ninth year, presents a new theme annually and asks the participants to give their unique expression of the theme with projects that include research and strong concepts reflecting social, economic, as well as cultural and political processes presented with documentation such as mood boards, photography and even verbal expression and diverse media to encourage thinking outside of the norm.
The winning projects and their documentation will be archived at the Sammlung Modebild – Lipperheide Costume Library, National Museums in Berlin.
This year’s theme for FASH 15 is “Freedom”
“Childhood, sport, fashion, philosophy or politics – freedom has a lot of dimensions. It is the foundation of humanity and the heart of citizenship, whether you consider the French Revolution or East Germany’s Monday demonstrations under the motto “We are the People”. And yet, freedom is subject to the changing values and standards.
The European Fashion Award FASH 2015 on the topic of “Freedom” is searching for fashion as an expression of attitude: social utopia, poetic symbol of protest, or escape from the everyday routine.”
The contest is open to design students of all disciplines, but especially from the fashion and textile design areas.
Students of currently enrolled in their fourth semester or higher are entitled to participate. Groups containing students from the fourth semester and higher, may also include younger students. Students from non-European countries are also eligible to enter; however, there are special conditions.
Final projects, theses and dissertations, as well as bachelor and masters projects can also be submitted if they correspond to the task and were created in 2014. Designs must not have been already published.
Works can be submitted by individuals, interdisciplinary teams (particularly encouraged) and/or in collaborations with companies.
The SDBI understand that today, demands applied to design tend to be so high that it is almost impossible for a single person to fulfill them all so they have made an allowance that individual students/designers can ask for help from other contributors, such as colleagues from other areas of study for segments of the project such as text, graphics, photos, etc. as long as contribututers are clearly identified in the project, such as in the imprint. SDBI will put a particular focus on the fact whether the designer maintains a clearly recognizable “Creative Leadership” role, basically carrying the responsibility for the overall result of the project.
The entries shall be created specifically for this contest.
Award winners will receive a one-time flat reimbursement for travel (photo shoot 200 Euros for individuals or groups, award ceremony and exhibition 400 Euros for individuals and 800 Euros for groups). All additional expenses are the responsibility of the winner. We recommend to investigate all related costs in advance, and to pursue a sponsor, if possible.
Close to 100 projects are entered into the competition for the European Fashion Award FASH each year. Therefore it is important that you present your project in such a way that the jury can quickly get a favorable impression of it. In order for the jury to evaluate your project accordingly, you must maintain the following standards.
Scope for Entries for the European Fashion Award – FASH 2015:
1. Documentation of Analysis and Concept
2. Presentation Chart
3. Two Outfits
4. Supporting Documents
• REGISTRATION DEADLINE: SEPTEMBER, 12TH, 2014
• SUBMISSION DEADLINE: SEPTEMBER, 26TH, 2014
This is NOT the postmarked date, all materials must be received in Munich on or before this date. Please take into account any required customs processing time for submission from non-EU countries as well as from Switzerland.
To apply fill out the APPLICATION FORM HERE
• Jury Meeting: Mid October 2014
• Participants will be notified in October.
• Photo Shoot: November in Berlin
• Award Presentation: January 19th, 2015 during Berlin Fashion Week
The European Fashion Award FASH 2015 will be presented in two categories. The award purse totals 10,000 Euro.
Students: 1st Prize : 2,500 Euro / 2nd Prize: 1,500 Euro / 3rd Prize: 1,000 Euro
Graduates: 1st Prize : 2,500 Euro / 2nd Prize: 1,500 Euro / 3rd Prize: 1,000 Euro
There is also a Jury’s special mention prize of 500 Euro.
As an addition form of special honor the jury may decide to permanently include selected documentations and presentation charts into the Archive of the Stiftung der Deutschen Bekleidungsindustrie.
The European Fashion Award FASH 2015 will be presented at the Berlin Fashion Week.
All winners will receive professional photo shoots and media work.
Each winner receives its own microsite on www.sdbi.de.
Last year’s winner of 1st Prize European Fashion Award – FASH 2014 With the theme “Rhythm” in the Graduates Category was Danny Reinke whose casual couture collection for men and women “MÖN 10” was dedicated to the traditional fishermen of Mönkebude at Stettiner Haff, Baltic Sea whose lives are shaped by the rhythms of day and night as well as the seasons.
The Jury chose Reinke’s work for the first prize stating “Each aspect of the project is exceptional and professional: the pieces and their great proportions, the playful accessories, the perfect tailoring, the well-thought-out documentation, the professional color card, the clever arguments, or the artistic sketches. Two pieces stand out in terms of quality and skill: a sweater, created by fishermen working for days on accurately knotting ropes together; and a coat created from old life vests found in his grandfather’s attic, impressive due to its proportions and humorous element. In addition to all that perfection the project is full of energy and humor. It also offers a lot of potential for a commercial streetwear collection, a convincing mixture of enjoying the work itself and professionalism.
The showpieces are no gags created just for the show. Their goal is to make us aware of the endangered future of traditional fishermen, who have unfortunately been lumped into the same category as industrial fisheries.
Information and images from SDBI WEBSITE