Cape Town international Convention Centre was transformed into the Mercedes Benz Fashion week headquarters from 24th – 26h July. Themed “Creative Freedom”, the support for the home-grown was the common motif for this year’s edition with over twenty-five local designers having their work showcased through over fifteen catwalk shows during the event.
The week hosted collections from established designers including multi-layered opulence from an orchestration of rich textures from Stefania Morland and Craig Port’s classic twist collection in monochrome as well as providing a platform for new and emerging national and international talent.
Cape town currently holds the annual title of World Design Capital, and African Fashion International (AFI), with Sizwe Nzimande at the helm, is celebrating the theme of creative freedom under the pillars of fashion, art and design. As part of the AFIs mandate to foster creative independence amongst new talent in the fashion and design industry, rising south African stars, Nicholas Coutts, Alexandra Blanc and Ernest Mahomane and AFI young designer of the year Eleni Labrou, showcased at the Next Generation Show.
Labrou, designer for the new brand AKEDO, brought forward a collection made up of juxtaposed sub-cultures. inspired by the influence of globalisation, merging tradition and cultures, the SS15 collection revealed that merger with classic silhouettes.
Ernest Mahomane, a graduate of the University of Johannesburg, seeks to mark out the furture with a firm grasp of the past.
The winners of the Fastrack Future Fashions Awards, created stunning installation including Hamish inspired designs from Jessica Ross. There was also a special couture show featuring work from a variety of design students from all of the local design schools.
Both events are laudable in their practical approach to offering a unique showcase opportunity to young, up and coming designers.
South African Gavin Rajah who is an established and well known designer, made the humiliating error of flaunting a direct copy of another designer’s work in an audacious attempt to pass it as his own and losing credibility to what was otherwise a beautiful collection. Found HERE
Cape Town, in a further bid to spot and support emerging talent, has joined forces with Elle to create the Rising Star Award. A competition open to South African, and African-born designers, this award offers a unique springboard into launching a fashion career. Entrants need to be a final year fashion student, or fashion graduate with no more than three years experience. Closing date for entries is 11th August. For further information this competition please go to Elle’s website HERE