Yesterday Fashion Week Berlin came to a close after five fashion-focused days of media events, shows and exhibitions. More than 150 national and international designers presented their latest collections for Spring Summer 2015 in an eclectic series of high-end fashion shows and imaginative installations throughout the vibrant city.
Despite Karl-Heinz Müller, founder of the Bread & Butter trade show for street and urban wear held at at Tempelhof Flughafen, announcing at the opening of the Berlin Fashion Week that the Bread & Butter Trade Show will no longer be held in Berlin, and their Brazil themed event ” Carnaval Do Brazil” in the spirit of the World Cup being quickly vanquished by the host country’s devastating defeat over Brazil,
Not to mention the general Berliner-on-the-street’s attitude towards marketed fashion and their preference for random ‘anti-fashion’ and found object assemblage, the week proved a fine success thanks to the bright young designers that brought their unique creations to the runways and film screens and the organisers who produced many interesting alternatives to the norm in fashion presentations.
Julian Zigerli who graduated from the University of Arts in Berlin in 2010 and returned to his native Zurich where he founded his eponymous Menswear label has proven successful as an emerging designer in the last four years with his collections showing in Berlin, Milan, Paris, London, New York, Florence, Zürich and Seoul. He was also one of the young designers to be invited by Giorgio Armani to present a collection during Milan fashion week at the Armani/Teatro, he showed his “The One and Only” collection in the Autumn/Winter 2014 season. In 2012 he won the Swiss Design Award with his AW12 collection “To Infinity and Beyond“.
Rebekka Ruetz, who last year won the 2013 Best Newcomer Award presented by STEFFL in Vienna and presented for the first time at Mercedez Benz Fashion Week Berlin in 2011 gained inspiration and experience during her studies in India and her work for Peter Pilotto.
Frida Homann, who completed her studies with a master‘s degree in Fashion Design at HTW Berlin only last year, founded her brand DYN in 2011 during her studies and is currently under the top 12 of the fashion competition ”Start Your Own Fashion Business”.
After studying fashion in Vienna and working as an assistant in the London studio of Vivienne Westwood LENA HOSCHEK founded her own label. Her line is famous for its floral and feminine retro style reflecting the passion of the ’40s and ’50s, rock ‘n’ roll, tattoos, bad guys and fast cars.
The graduation collections of twelve students of the Fashion Design Institute Berlin were presented at a Fashion Design Exhibition at Hotel Adlon on July 9
Emerging Designers also had a significant presence with showrooms and installations supported by Showroom Days. Showroom stands for an eclectic mix of tradition, current trend, and creativity of the highest level and gives an international audience the opportunity to be inspired by and discover top tier talent and creativity. By giving emerging designers a showroom or installation place to showcase their work they provide a necessary opportunity for visibility amongst the more established brands that dominate Fashion Weeks.
Also providing a platform for emerging designers, CAPSULE is the fashion and lifestyle trade event that fuses the best high-end, progressive brands and directional, independent designers. Presenting a highly-edited assemblage of collections from around the world, reflecting the look of the current consumer and presents a fresh approach to the fashion tradeshow.
From high to low, bold to subtle, impulsive to thoughtful, the beauty of Capsule is in the mix. Constant across all Capsule participants is a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. Only the world’s most innovative and sought-after brands are invited to participate. Capsule takes place 12 times a year in New York, Paris, Berlin and Las Vegas.
The Berlin Fashion Film Festival presented awards to some very fine productions from a broad scope of International talent that brought beautiful cinematography, storytelling and acting to fashion styling, make-up and branding.
With a perfect casting choice of Christopher Walken “MADE FROM COOL” Directed by Martin Werner & Co, won the categories BEST EDITING, BEST MALE CAST, BEST CINEMATOGRAPHY and BEST MAJOR BRAND FILM
A slick and cool directive from Gustavo Lopez Mañas, SNAKE, brings a stylish KillBill-esque narrative to these very sensual clothes assisted by Gucci, won the categories BEST MAKE-UP and BEST HAIR.
The delightful, and probably common, insanity of THE PURGATORY OF MONOTONY , Directed by Ace Norton, won the categories BEST FASHION and PRODUCTION DESIGN
This very Berlin love story fuses graphics and fashion to a wickedly straight forward narrative.
Badtime Stories by Rob Blake won BEST LOCAL PRODUCTION
Vogue Original Shorts won the categories BEST FASHION FILM and BEST FEMALE CAST