Italy’s deputy minister of economic development, Carlo Calenda, has announced the governments new plans to invest in Italy’s expanding markets and international relations with a 50 million euro investment.
At the Milano Unica inaugural press conference Calenda spoke to a crowd of industry leaders that included Pitti Immagine CEO Raffaello Napoleone, Brunello Cucinelli, Berluti, Paolo Zegna, Loro Piana CEO and Chairman Antoine Arnault and Franca Sozzani, editor-in-chief of Vogue Italia about the governments plans to launch an American edition of Milano Unica in New York in July and hope to increase business with Japanese, Chinese, Canadian andAmerican firms. In large part, the government aid will go towards helping promote Italy’s main trade fairs, including Pitti Immagine, Filo, Mipel and Lineapelle. A €6 million investment will go to Milano Unica in order to secure it’s reputation as the main textile reference point for the fashion industry at its Italian and Shanghai fairs.
President of the Italian Fashion System, Claudio Marenzi, stated
“We have also started a collaboration with the Industrial Fabrics Association (IFAI) which may allow us to receive European funding and develop new production processes,”.
Calenda, also announced plans to broadcast the second episode of the promotional video on Italian excellence after the one presented in Davos during the World Economic Forum, which will be dedicated to fashion and luxury.
Keynote speaker Antoine Arnault added that LVMH, with the addition of Loro Piana and Bulgari, sees itself as a company with “Franco-Italian” roots saying,