The Accademia di Costume e Moda in Rome has a proud legacy of successful alumni in the fashion industry and most particularly those who enter into the highest ranking poistions of world famous fashion houses.
One of the most notable, recent luminaries of the famous Italian fashion school is Frida Giannini who has held the position of creative director at Gucci since 2006, after joining the luxury brand in 2002 as Design Director for Handbags and moving to Head of Accessories in 2004.
Frida spoke of her time at the Accademia with fondness and appreciation of what she learned there stating that
“One of the strengths of the Academy is that it has always approached design with a more educational and cultural point that gives you a broader view of what you’re going to do, a great open mind.”
Ms Giannini created many successful campaigns with Gucci including the idea for Gucci Museo and revisiting it’s “Heritage” styling before deciding to end her tenure as Creative Director in December last year. Taking over from his fellow Accademia alumni is Alessandro Michele who had been the right-hand man of Ms. Giannini and was, until now, head of the brand’s accessories line since 2011.
Alessandro now assumes responsibility for all product collections, as well as the image of the brand and will present his first official collection of Women’s Fall / Winter 2015-2016 on 25 February in Milan. However Michele has reportedly worked ’round the clock to completely redesign the men’s collection that was shown at Milan Uomo last weekend. The dramatic restyling of the collection, right down to the shoes, the casting with models who’ve never walked for Gucci before, and even changing the set, creating a U-shaped runway with a row of seats in the middle, was apparantly a last minute decision after Ms. Giannini decided to leave her position a little earlier than planned. The incredible turnaround happened just five days before the show and certainly gave the new Creative Director a chance to show his mettle and also to present a very fresh and diverse new look for Gucci. His collection was noted as “… as far from the former Gucci as possible. Very young, and a clean break with the past,” source
The forty-two year old designer graduated from the Academia of Costume and Fashion in Rome and, like Giannini, began his career as an accessories designer at Fendi before entering the design office of Gucci in 2002.
Marco Bizzarri, President and CEO of Gucci released a statement saying,
“After a careful selection process and weighted, Alessandro Michele was chosen to fill the role of creative director of Gucci on the basis of its contemporary vision of the brand, which has developed over the years and which will shape by starting from now. Alessandro and I are fully aligned on the new vision of contemporary today Gucci needs, and will this vision that will guide us in the exercise of our respective roles, ”
“His talent, combined with the knowledge of the company and of the style of Gucci, will be critical to infuse quickly and effectively its new creative vision of the brand in every collection – continued Gonzo – and the Fall / Winter 2015 -2016 filed January 19, which was achieved thanks to the effective collaboration between design and production team, is the first clear sign that the brand is ready to take a new direction. ”
In October last year, The Accademia of Costume and Fashion in Rome celebrated their 50th anniversary of the world famous school’s founding and the inauguration of a new academic year with the presentation of their new book “ACCADEMIA COSTUME & MODA 1964_2014” By Maria di Napoli Rampolla, Head of External Relations of the Academy and Antonio Mancinelli, a former pupil, authoritative professional journalist and fashion writer.
The textbook, published by Palombi Editori and produced in collaboration with AltaRoma and Alcantara, features texts written by Antonio Mancinelli – Chief Editor of Marie Claire Italy and Hearst Magazine, Silvia Venturini Fendi – President Altaroma, Cav. Mario Boselli – President of the National Chamber of Italian Fashion to name but a few important names of the Italian Fashion Industry.
Beautiful passages of heartfelt sentiments, written side-by-side in Italian and English translation, fill the book with records of the writer’s experiences and of the life of this treasured school while creating a warm and familial sense of pride that is genuine and sincere.
The pages of this enticing book are illustrated with a selection of drawings made by students who have contributed to the history of the Accademia over the past 50 years including Roberto Capucci , Laura Lusuardi , Piero Tosi , Maurizio Millenotti , Bruno Piattelli , Maurizio Galante , Bonizza Giordani Aragno and Adriana Mulassano.
With so many glowing reports from it’s alumni, patrons and important Fashion Industry figures and press, the Accademia di Costume e Moda of Rome is Fashion School that offers not only a top class education and training in many different areas of Fashion and Design, but also a promising future from warm, familial establishment.