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PITTI UOMO 87 – STATISTICS

Pitti

Pitti Uomo comes to a close today with the final events wrapping up what is reported to have been another successful year as statistics released by the event’s organisers this morning show a consistent rise in the number of buyers both nationally and internationally.

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Amid talks of luxury fashion sales feeling the sting of financial difficulties the numbers told some surprising stories. From nearly all countries within Europe there was a recorded growth rate in double-digit figures including those from Greece and Spain. Northern European countries showed to be the strongest in the buyers market with a 40% average of buyers coming from Norway, Sweden, Denmark, Finland while France accounted for 30%. Unsurprisingly Russian buyers were down by -25% due to it’s prevalent currency issues — the collapse of the value of the ruble, which, over the last few days, has plummeted even further — and the economic crisis the country is experiencing which also caused the Russian Fashion Council to forgo attendance at this year’s Pitti Uomo and have agreed to reconsider a special collaboration in the future, when economic conditions improve.

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Pitti Immagine have estimated that as many as 24,000 attendees have attended the four day event at Fortezza da Basso, an increase of 18% from last year.

Speaking to Drapers on the third day of the show, exhibitors reported a higher number of vistors and that buyers were more positive, while also highlighting a rise in the number of British independents in attendance. Speculation amid exhibitors was that this increase could have been influenced in part by the cancellation of the Bread & Butter trade fair’s January edition. Bread & Butter’s founder and CEO Karl-Heinz Müller made the decision in December to cancel the event as it overlapped with Pitti Uomo affecting attendance figures significantly. “The plans that Bread & Butter could not realise in the last seasons (consumer days, Barcelona) have led to a drastic decline in bookings for the event of the upcoming season in January 2015.”

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Raffaello Napoleone, chief executive of Pitti Immagine, said:

“A growth in attendance that affects not only the foreign markets, but also – and I want to highlight this – Italy, and this can only make us very happy. No doubt the initial record of exhibitors participating at this edition – nearly 1,200 in total, with more exhibitors also for Pitti W [womenswear section] – was the starting point for the record in the turnout of buyers that we expect at this edition.”

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