As Pitti Uomo 87 opens it’s doors to reveal this year’s wave of fashion brands, trends and exhibits, Firenze’s local fashion school POLIMODA unveiled one of it’s own emergent designers in menswear; Florentine designer, Gianfranco Villegas.
The young talent is presenting his latest SELF MADE collection “You’re My Hero” AW15/16 at Villa Favard on Via Curtatone 1, Firenze until Friday the 16th.
Gianfranco Villegas is the fifth prodigious designer selected by POLIMODA for their POLIMODATALENT launch platform that supports their alumni.
As a graduate in 2013 from the BA course Gianfranco took an opportunity to launch his brand choosing the name “SELF MADE by Gianfranco Villegas” as a project where he could openly collaborate with artists and photographers. During this time while he was developing his brand he was also in an internship;
“I had some really nice work experience in Antwerp where I did an internship at Cedric Jacquemyn’s atelier, assisting him with the design and patternmaking. And I learnt a lot there.”
Gianfranco took his inspiration for his collection from notions of protection and strength, note the words “My Hero” embroidered into the leather jacket pictured above. The designer has created his collection from a deeply personal aspect of his life and his own story of struggle and cites his Mother as his hero and inspiration. The collection merges elements of streetwear and hiphop inspired motifs with sophisticated tailoring in high quality materials such as leather, cashmere, virgin wool and mohair all hand-made in Firenze.
SELF MADE FW 15/16 | You’re My Hero
13-16 January 2015
from 10.00 am to 5.00 pm
entry is free